City Logo and Tagline

A Fresh Look

After months of careful research, planning and collaborative work, the City of Clive is proud to introduce its new logo and tagline. Both elements were created to reflect the distinct charm, beauty, and amenities available to Clive citizens, businesses, and visitors.

Logo Description

The fresh, new logo is designed to combine several distinguishing elements of Clive into one design. Abstract strokes of color in a flowing motion represent forward movement as well as natural elements in the city such as the greenbelt, creeks, trails, and open green space. The artwork is then framed out by organic lines that represent the treeline. A large, inviting rendering of the city name in a clean, easy-to-read typeface help bring the design together.

Tagline Description

A bold statement can help redefine what Clive means to citizens, businesses, and visitors. That's where the new tagline comes in. "Distinct by Nature" says two things about the city: that it offers unique benefits through its natural green spaces, and that it is naturally different than other cities. In essence, the tagline underlines the dynamic relationship between the natural space accessible in the city and the outstanding amenities offered.

Process Makes Perfect

The City of Clive partnered with area research and design experts to develop and implement a process that created the final logo and tagline. Initial research was performed by a Brand Advisory Panel comprised of residents, business owners, visitors, and city officials. Several key themes emerged and were addressed in the logo design and tagline writing:

  • High quality of life
  • Ample, beautiful green space
  • Convenience/accessibility
  • Welcoming, neighborly feel

Next, the Brand Advisory Panel was tasked with helping to narrow down the design and tagline options. Based on the Panel's feedback, the logo and tagline were created to help visually represent all of the key themes that were established during the research phase. The outcome: a fresh new logo and bold new tagline that help describe a forward-moving Clive community.

Usage of the logo and tagline should be widespread, but should also be used carefully.  The logo can be used with any city program or promotion, but according to the guidelines detailed in the Brand Guidelines Manual.  Questions regarding logo usage can be answered by the Clive Branding Team at branding@cityofclive.com.